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In the developed economies more and more companies and governments outsource business processes that are not strategic to their mission to external service providers. Software outsourcing is widely accepted as a viable business tactic to reduce costs and improve efficiency. Yet there is so much potential in what a well-matched outsourcing relationship can achieve.

Most desktop applications have been replaced by web applications for years now. And more are replaced every day, as web browsers evolve to become more robust, more capable, more powerful. If you want your software to be experienced by as many users as possible, there is absolutely no better route than a web application. The audience and reach of web application is astonishing, and getting larger every day. Just look around you!

Your website is a way to establish your global presence - for your company, products, and services. It should be treated at least with the same care as the other elements of your marketing policy. A good website is a seamless extension of your business. The graphics on your website should match the sign on your door, the look of your print advertisements, company vehicles and receipts, and the badges your employees wear. Designing your website is an important issue that should be handed to professionals.

If you want other people to view your web site, you must copy your site to a public server. Even if you can use your own PC as a web server, it is more common to let a web hosting company host your site. Web hosts provide services and latest technologies required for the websites to be viewed on web. The prices for web hosting services are different for different packages. It can be ranging from few dollars to hundreds of dollars.

Identify your competitors, their online strategy, what segment of the market they address, and what features can differentiate you. Marketing strategies evolved from mass marketing without specialization of the message, to target communications with specialization of message and medium for each targeted segment, to even more individualized message for each customer and user. Establish the priority among several marketing initiatives and techniques to apply.

One of the most important first steps in developing an identity for your company is crafting a logo. Your logo design is not only part of your identity, it will impact your checkbook substantially if you are not aware of the facts. The following essential things your logo must have: represent you, clear on a fax, clear when reduced, numbered colors will always be consistent over the time.

Customers will develop an opinion of your brand within the first few seconds of viewing it. It’s the most important three seconds of your business life. Make it the right impression. You need to think long-term. Where will your company be in the next two to five years? What about five to ten years? Develop a brand that will upscale from a startup to a more complete corporate identity. Your clients will recognize your company by the visual impressions you make.

Usability incorporates a wide range of web experience elements, from the way the customer’s eyes glance through your site design, to the ease of navigating your site, to valid CSS and XHTML for fast loading pages. Flow is how customers navigate your website. You can only discover this by tracking every click of every user and there are some softwares for this. The most important aspect of designing for the future use of your site is to build your site to allow for additions to your site without having to redesign.

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Search Engine Optimization arms you with ability to capture best search engine spots on major search properties and effectively drive targeted visitors, increasing leads and sales. Keyword optimized content is important. Choosing appropriate keywords can make the difference between a successful campaign and a failure.

The reasons to use valid CSS and XHTML are many. From fast load times of your website, to SEO of your code, to easy of use, to fast and easy updates to your site, to working on all browsers and future proofing your investment. One of the main reasons to use CSS is to have the ability to quickly update and modify your website layout to optimize user experience and product click-through. Studies have found that most people won’t wait more than 4-5 seconds for a page to load before leaving a website. Make sure this doesn’t happen.

A major advantage of using a content management system (CMS) is that it requires almost no technical skill or knowledge to manage. Since the CMS manages all your content, you don't have to. Joomla is an award-winning content management system (CMS), which enables you to build Web sites and powerful online applications. WordPress is a state-of-the-art publishing platform with a focus on aesthetics, web standards, and usability. More simply, WordPress is what you use when you want to work with your blogging software, not fight it.

Electronic Commerce, commonly known as (electronic marketing) e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. With e-commerce webdesign really starting to take off, it's never been more important to choose a platform to run a successful online shop.

Software Outsourcing	Web Programming	Web Design	Visual Identity
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Software Outsurcing	Web Programming	Web Design	Visual Identity
When you outsource, you can scale technology faster and more efficiently and your employees are able to focus on your core business – not the technology that supports it. Our experienced developers are ready to quickly learn your goals, then tailor the offshore solution that works best for your organization.	Web-enabled services, web-based applications, customer-centric, value-added services are the challenges and opportunities of today's successful business. Web developers at BetterSoft are experienced in using industry-standard environments as well as latest technologies for developing, deploying, and maintaining web-based applications.	A well-designed website is as essential to your business as your phone, maybe even more so! We communicate with you thoroughly the site design process to ensure the site is meeting your needs and expectations according to the approved concept design, and is integrating the online promotion with your real world marketing strategy.	A picture is still worth a thousand words, but a dark, bad representation may be talking behind your back! A logo or wordmark can help focus your customers on your values and style, making your business more memorable. We can work with you to make a perfect representation of who you are.
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